book curation process
If I tell that you can get great content for free, would you believe it? Every day, Dave Pell sends out his news round-up — Next Draft. You can add various blogs and publications to an RSS feed reader, sort it by categories, and curate your content that way. With over 300k subscribers and 4 million readers, Smart Blogger is one of the world's largest websites dedicated to writing and blogging. You need to demonstrate you’ve read their work and why it’s of value to your audience. Curation process We follow current best practice in preparing, curating and documenting our digital data to ensure continuous access. Content curation: the complete guide to leverage third-party content, Why you should stop talking about yourself in your content marketing, 5 content curation examples so good they’ll make you jealous. Or you can create a Twitter list to collate the accounts you follow. No-one will know your brand and voice as well as you unless they work with you consistently over a length of time. You can easily disappear down a rabbit warren of irrelevant information. Depending on the content curation formats you’ve selected, you can start out with some of these goals: The role curated content can play in the big picture is exactly why it works. Think of it like this: Imagine there was only one radio station that played every genre of music and broadcast all the news and talk-back shows ever made. You can get started on Triberr for free, or unlock additional features for $20/year. Google Alerts. It keeps all of the blogs you follow in one place and updates your feed as they publish new posts. Subscribe for hand-delivered premium content: More free resources by the Scoop.it team. The more you do this, the higher the quality of your curated content becomes because everything you curate will serve a purpose. Elink has a free 14-day trial, and then it costs $12/month. When businesses decide to give content curation a shot, they usually take one of the two paths: they jump in head-first with no strategy at all, or they overthink they strategy and rarely do anything. Next, when you’ve created your first blog post of curated links (a list of the best, or a round-up post for example), reach out to the influencers you’ve mentioned in the post. If your content marketing is focused on Pinterest and Instagram, this one’s for you. A few months ago, we had the pleasure to host a webinar with our friends at Sociabble (If you missed it,... is so much more than sharing other people’s content on social media. while being chock full of articles, books, and even a job postings board. What are they looking for when they seek information? . Derided by some creators as drain on their craft, curation, when approached the right way, can add value for those who created the work it presents, those who consume it, and the curators themselves. To define your categories, work from the audience definition in step 2 and write up to 10 topic categories you can think of. There are many ways to go about curating knowledge and learning experiences, but all of them, when done effectively, involve the following six elements: Discover – To have content to share, you first have to find content that is a good fit for your Who, What, and Why. Because the site is wonderfully minimalist and focused. Great content curation encourages debate and feedback. They come not just to seek information from you but also to share content and support each other. Along comes a small, independent radio station dedicated to bringing you the best country music it can source. But consider a few things before you search Google. Well, here’s a free … The website also has a Deals page with the latest retail discounts updated daily and sent to your inbox via an email newsletter. This is about them, not about you. You can look at goals for your content curation in two ways: Let’s unpack both of these so you can start setting your goals. Many people think curated content could harm your search engine ranking because it’s seen as duplicate content. He or she scours the globe for artifacts related to the topic, andorganizes the artifacts in such a way as to take guests on a journey as theyexperience the exhibit. Pocket is free, but it does offer premium accounts with additional features for $4.99/month. Content curation is a powerful strategy you can leverage to produce effective content for your site. Step 3: Identify the real value you can provide, However, just like we mentioned in the previous step, avoiding curating content simply for the sake of sharing. In journalism it is usually a fast process. This site is a curated collection for email marketing geeks. No-one ever could. The folks at Bruce Clay Inc. ran a test to see what ranking Google would give to curated content on their blog versus the original. Here’s one of the huge advantages of content curation that isn’t obvious: B2C example: A company sells home workout equipment and their original content focuses on making the most out of home workouts, but by curating content, they also cover highly relevant topics such as nutrition, supplements, and even organizing your space for working out at home, B2B example: A company sells workout machines to gyms and their original content focuses on detailed guides on selecting and maintaining gym equipment, but they can use curated content to cover topics such as psychology behind successful personal training, techniques to motivate gym-goers, and more. The following examples are great picks because they all demonstrate at least one outstanding quality of content curation, and together they showcase a cross-section of distribution channels and topics. And secondly, it might not be a smart move to outsource your content curation until you have mastered the discipline yourself with the aid of the tools available. It’s brash but unpretentious. To build this step into your content curation strategy, always place yourself in your audience’s shoes and ask yourself: (WIIFM for short) approach isn’t complicated—aim to answer with a single sentence to make sure the benefit of each piece of your curated content is clear. A gazillion tools can help you source content from social media platforms, but I like Social Searcher because you can start using it without registering an account. One of the popular benefits of content curation is that it keeps your content calendar full, and this is where it’s easy to fail. If you think it deserves a share, we’d be grateful for the exposure. Jason curates and writes about what interests him, but in doing so, he reveals what’s interesting about himself, which is an attractive quality. He didn't direct. Because the blog and website are nurtured and maintained by an individual with a strong personable voice. RSS feed readers are the first go-to source of content for curators. Put it in context for your audience. The following are some of the ways you can add value: Think about a museum curator. Why is it killer curation? Here’s one of the huge advantages of content curation that isn’t obvious: it allows you to create content about all the relevant topics your audience cares about, not just those that closely match your products and services. Just read this eBook and become an expert! is easy! After creating a topic, you can add content to it through the suggestions engine, which uses keywords, freshness of content, number of social shares, and more to recommend the best of the best. He wasn't a choreographer. You’ll see what’s working in the trenches right now, so you can model it for yourself. relief, confidence, inspiration). This isn’t a hard and fast rule, and everyone needs to find their own sweet spot, but it’s not a bad guideline if you’re just starting out. Whenever you outsource work, you’ll have a trade-off. I don’t want you to feel stuck with content curation just because you don’t have a strategy. Are they looking for comparisons and reviews, or the latest industry trends? For curated blog posts, look at your Google Analytics in Audience > Overview through these two views: These will show you the nature of your audience’s behavior on your website and indicate how many times per week or per month you should be publishing curated blog posts and the best times to do it. In addition to the newsletter and its prolific social sites, Moz publishes a blog (with daily updates emailed to subscribers) and its famous Whiteboard Friday videos. This is where the real value of content curation kicks in. The best feature is adding highlights and comments to any article, but you’ll need to upgrade to the premium account for $2.00/month to unlock the unlimited version of notes and other features. Above all, its conversational tone makes it feel more like chatting to your buddies about the latest game than a staid news site. The starter plan is just $14.99/year to get rid of the ads and enjoy a customizable dashboard. The curatorial process is based a lot on early reads, early research, reviews and informed guesses. The query script is formulated to be purposely broad in order to capture as many potentially relevant papers as possible. You’ll start recognizing patterns and trends as they’re happening, and gaps in existing content you might be able to fill. Can you give us any clues or sneak peeks before that? You can also set up a Google alert that will monitor the content that Google crawls and create alerts and feeds of content that matches the term you defined. 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